MotionLab.Berlin – Hardware Innovation Hub & Makerspace

Horizer – talking hardware

Horizer- Talking hardware

„4 years ago working in a corporation and not seeing a purpose, scared to fully commit to building my own company and leave the safety and so perceived comfort.“


Read this great interview and see where Jasmina and her team from Horizer are today.

Talking Hardware features existing and new members of our community, in form of a digital interview. 

This week we talked to Jasmina Ristic, founder of Horizer.


Have fun reading and leave a comment if you have questions or feedback. 

Give us your 30 seconds elevator pitch. What is it that you are working on?

Horizer engages in the design, development, manufacture, and sale of solar modules,
energy generation and storage systems compatible with any vehicle.

As the vehicle became increasingly convenience features enabled, over 30% of energy burned goes into powering these features. Horizer turns any vehicle into a solar-powered one, powering vehicle`s auxiliary energy usage by solar module.

Internal combustion engine (ICE) cars are polluting cities, and are under increasing
regulatory pressure regarding emissions. Automobiles make the biggest dent into the
environment by polluting with particles, ammonia and carbon oxides, as well as thermally.

98% of the vehicles on the road are ICE powered, and that is 1 billion of ICE vehicles.
75% of them are having government restrictions and large taxes.

This equates to 190 billion EUR market opportunity globally. Horizer is addressing this with a
clean, efficient and mobile solution.


HORIZER turns ANY vehicle into a solar-powered one, reducing fuel consumption,
cost and CO2 emissions by 32%.

How did you and your cofounders find each other? And what was the final moment, when you decided you’re going to found a company together?

Horizer includes experienced founders, experts, and advisors from key areas such as
photovoltaic engineering, material science, urban mobility and businesses scaling.
Experienced and vetted team with the best know-how to develop and execute.
Worked together before on multiple projects. Extensive experience in building and scaling
companies with expertise in vertical.
The unique part is the combining of two separate teams that have met in the Imagine2030 Mobility Accelerator. Finding out that we can change the energy market more
efficiently we have joint forces and ever since are working tirelessly on the solution.

team horizer
team horizer
Why did you decide to start working on a hardware idea?

Neck breaking speed of urbanization is adding challenges and putting additional pressure on
urban mobility. Finding a cleaner solution is an immediate task for Horizer’s team.

Why did you choose the city of Berlin to found a company? Do you think the city has an impact of how successful your project will be?

The greatest appeal was the specific mixture of the people and teams behind the Imagine2030 program. It was the only accelerator we submitted an application for because we saw great value from the support of people that are driving sustainable impact innovation of Sharkbite Innovation and from the makers and builders community of MotionLab.Berlin.
We had been the part of the innovation community in Europe and the US for many years now and Berlin has a lot of advantages compared to the other possible location for starting up. To name a few: Built-in Support System for entrepreneurs, Mindset and Belief of a Doers and General Uniqueness that it is the world compressed in one city.

Also, the Berlin nature life and outdoor opportunities only contributed to the whole mix.

What do you want to achieve with your startup apart from getting money and fame? 😉

Ahahahahha, money and fame, ahahha..not so much, as the stability in owning your
contribution to the world and making a living.

Since 1988, 71% of global emissions have been produced by just 100 energy companies.
We aim to fragmentize and democratize the energy market by providing every person with
means to have clean, mobile energy accessible, shareable and tradeable anywhere.

What was your biggest fuck up during your startup career?

Having a back up always… It removes the critical need to have a drive out of the personal
comfort zone. And there had been a lot of fuckups – but really it all amounts to learning
curve… sometimes that curve can be painful 🙂

Which is the part of running a startup, that scares you the most and which is the most fun?

Scare part – My sister calls me part human, part to-do- list – and part Buldozer…And with
that kind of mind setup devising a balanced not burnout energy flow is a challenge.
Fun – working on an idea, seeing it take shape into reality and with the most intelligent
people that I deeply care about.

Would you rather have one real get out of jail free card or a key that opens any door?

Ahahhaha…For me, the second option solves the first…

When was the last time you really celebrated success and what was it about?

Joining my family after some away time.

If you could change your life with every person in the world right now - would you do it? And if yes, with whom?

Never, I have all the platform-tools for my life to be the most engaging one. :))))

Why are you at MotionLab.Berlin?

Great place to launch. People that are showing up day after day to MotionLab.Berlin, are emitting the kind of energy that is, in my opinion, the core driver of our civilization. There is an enormous concentration of knowledge, life and professional experience and strong will power to follow true that I am grateful to be able to be a part of.

Would you rather have the skills to see 10 minutes into your future or to reset what happened in the last 10 minutes?

A hard one for me…Definitely not going to the past, but I would really be tempted about the future. Ultimately, I would try to pass on that as well.

What is your favorite song, that motivates you and brings you through a tough working day?

Babby shark tddttdd, babby shark…tdttdd, babby shark….

What is the current status quo of your project/company?

Full focus on building a product that can be scalable across the numerous vehicle categories.

If the 14-year-old you would read this interview, what is the one thing you want her to know?

You will have so much fun.

Who is probably the proudest person in your circle of what you have achieved in the last years?

My 7-year-old daughter. She was the full participant of our many journeys and influenced
my growth as a parent and personally.

When was the last time you got really sick of what you are doing and why?

4 years ago working in a corporation and not seeing a purpose, scared to fully commit to building my own company and leave the safety and so perceived comfort.

If someone invested 1 million euro in your startup tomorrow, what would you use the money for?

Horizer is lowering barriers to the adoption of movable, clean and tradable energy. All the funding we have right now and we will reach in the future will go into consumer-centric product development and sustainable business development.

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