Startup Bootcamp Berlin | Building Traction: From Concept to Customer Contracts
Building Traction: From Concept to Customer Contracts
For Hardware Startup Growth, pilots are more than just product tests—they’re a strategic tool to build traction, secure revenue, and establish strong customer relationships. A pilot isn’t the end goal; it’s a way to prove the business behind the product and create investor interest.
Join us for an insightful session with Fernando German Torales, CTO of Bearcover and lead mentor in the Hardtech Innovation Accelerator program. Fernando will share practical strategies for securing formal customer contracts, structuring agreements that build trust, and leveraging pilots to fuel scalable growth.
Why This Matters
Traction is the strongest validation for hardware startups. While pilots provide valuable feedback, their real power lies in opening the door to revenue-generating contracts and partnerships. Without clear business objectives, structured agreements, and aligned expectations, startups risk losing time and credibility.
This session will show you how to transform early customer interactions into strategic business opportunities that demonstrate market demand and attract investor interest.
📌 What You’ll Learn
🔹 How to position pilots as a traction-building strategy
🔹 Approaching potential customers with a value-driven mindset
🔹 Structuring pilot agreements that transition into commercial contracts
🔹 Negotiation tactics for securing long-term partnerships
🔹 Using early customer deals to prove market demand & attract funding
📌 Who Should Attend?
✅ Founders & technical leads of early-stage hardware startups growth
✅ Startups looking to move beyond prototyping and secure paying customers
✅ Entrepreneurs interested in turning pilots into revenue-generating contracts
✅ Teams preparing for investor discussions & long-term growth
This session will help startups see pilots not as an endpoint, but as a powerful tool to validate business models, build revenue, and scale effectively.
📌 Event Details
📍 Location: MotionLab.Berlin
🗓 Date & Time: 24.03.25 – 02.00 – 04.00pm
🎟 Who Can Join? Open to MotionLab.Berlin members. If you’re not a member yet, apply for one of our guest tickets!
⚡ Spots are limited—secure your place today!
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